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CKGSB Marketing Research Forum

发布时间:2017年06月25日

 

Oriental Plaza, Tower E2, 20F (东方广场,东二座20层)

Wednesday, July 5, 2017

9:00-10:00am

“Measuring Psychological Motivations in Contests: An Experimental Investigation”

Mengze Shi, University of Toronto

10:10-11:10am

Whose Opinion to Trust? Those Bought a Lot or Those Rate a Lot?”

Qiaowei Shen, Peking University

11:20am-12:20pm

“A Model of Two-Sided Costly Communication for Building New Product Category Demand”

Jiwoong Shin, Yale University

Lunch Break

2:00-3:00pm

“Mobile Commerce: A Higher Friction Market”

Yubo Chen, Tsinghua University

3:15-4:15pm

“Personalized Medicine and Big Data: The Value of Targeting”

Jian Ni, Johns Hopkins University

4:30-5:30pm

"Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach"

Yang Li, Cheung Kong Graduate School of Business

6:00pm

Dinner

Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.  To register, please click here.