1.“Is Core-Periphery Network Good for Knowledge Sharing? -- A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum,” Yingda Lu, Param Singh, Baohong Sun. Forthcoming at Management Information Systems Quarterly.
2.“Empirical Analysis of Purchase and Consumption Decisions of Health Insurance,” Jian Ni, Nitin Mehan, Kannan Srinivasan and Baohong Sun. Forthcoming at Marketing Science.
1."Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach" with Asim Ansari and Jonathan Z. Zhang, Minor Revision at Marketing Science.
2."An Empirical Study of National vs. Local Pricing under Multimarket Competition" with Brett Gordon and Oded Netzer, Under 2nd Review at Marketing Science.
3."Dynamic Preference Heterogeneity" with Ryan Dew and Asim Ansari, Major Revision at Journal of Marketing Research.
1.Chae, Boyoun (Grace), Darren Dahl, and Rui (Juliet) Zhu, “”Our" Brand's Failure Leads to "Their" Product Derogation,” accepted for publication, Journal of Consumer Psychology.
2.“偏见、女性与成长”, Financial Times 中文版 2017年3月8日 .