Marketing
Chen Xinlei
1. Chen, Xinlei (Jack), Xiaohua Zeng, Cheng Zhang (2023) “Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games”, Marketing Science, Vol 42 (3), p. 551–568
Li Yang
1. When Language Matters" with Grant Packard and Jonah Berger, Journal of Consumer Research, forthcoming.
Xi Kaiyuan
1. It could be better' can make it worse, Journal of Marketing Research published
2. Relevance insensitivity: A framework of psychological biases, Consumer Psychology Review, 2023.
3. Coordinate to cooperate: How framing influences strategic interactions, accepted by Management Science.
