Marketing
Chen Xinlei
1. Mobile Ad Fraud: Empirical Patterns in Publisher and Advertising Campaign Data, Yitian (Sky) Liang, Xinlei (Jack) Chen, Yuxin Chen, Ping Xiao, Jinglong Zhang, International Journal of Research in Marketing, Available online 28 September 2023.
Xi Kaiyuan
1. Hsee, C. K., Zeng, Y., Li, X. & Imas, A. (2023). The Psychology of Negative-Sum Behavior and Loss Spirals. Journal of Personality and Social Psychology.
2. Lu, Z., Hsee, C. K., & Zhang, K. (2023). Short-Asking with Long-Entreating (SALE): A cost-effective method to increase purchase quantity. Forthcoming in the Journal of Academy of Marketing Science.
3. Wei, S. & Hsee, C. K. (2023). A new Look at Psychological Myopia and Psychological Hyperopia. Forthcoming in Journal of Behavioral Decision Making.
