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Academic Achievements of CKGSB Faculty (January - March, 2025)

发布时间:2025年04月30日

Chen Xinlei

1. “Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance”, Liang, Sky, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang, Yubo Chen, Accepted at Marketing Science in 2025.

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