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布莱恩·威亚德

BRIAN VIARD

芝加哥大学商学院博士
长江商学院战略学及经济学副教授、MBA学术主任

Email:
brianviard@ckgsb.edu.cn

下载个人简历

教授简介:

布莱恩博士2000年毕业于芝加哥大学商学院。毕业后即以战略管理学助理教授身份进入斯坦福大学商学院任教。他的研究兴趣为产业组织经济学、竞争战略经济学、实用微观经济学等领域。
2000年8月毕业于芝加哥大学商学院 商业经济学博士
1992年6月毕业于斯坦福大学商学院 MBA学位
1987年5月毕业于耶鲁大学 电子工程学学士

主要研究领域

布莱恩教授的研究方向主要集中在电信和软件等信息和技术产业的产品定价和战略。布莱恩教授曾经对软件的持续性版本如何定价,网络外在性对定价及软件质量的影响等问题进行过专门研究。在电信领域,布莱恩教授还对可变因素如何影响价格、产品如何进入当地电信市场并改变消费福利,以及在手机市场的竞争如何影响技术认可及定价等问题进行过专门评估。最近,他还对电信产品的回报计划在转移成本和价格歧视方面的有效性方面进行了研究。

学术成就

  • Inaugural recipient of the “MBA Best Teaching Award” at Cheung Kong Graduate School of Business, 2009.
  • NET Institute Research Grant, Summer 2003
  • Fletcher Jones Faculty Scholar, 2001-2002
  • State Farm Companies Foundation Doctoral Dissertation Award, 1999-2000
  • Oscar Mayer Fellowship, 1999-2000
  • University of Chicago GSB Fellowship, 1995-1999

主要学术成果

Publications

Working Papers

Cases

  • "99Bill," with Arar Han, CKGSB Case #2011-09-1-214-1e (A) and #2011-09-1-215-1e (B), 2011. Available through CKGSB Case Center.
  • "Baidu: Searching for Truth?" with Arthur Chengchun Qi, CKGSB Case #2010-09-1-177-2e (A), #2010-09-1-179-2e (B), and #2010-09-1-189-2e (C), 2010. Available through CKGSB Case Center.
  • "The Battle for China's Carbonated Beverage Industry," with Christopher Hildner, CKGSB Case #2012-02-1-232-2 (A) and #2012-02-1-233-2 (B), 2012. Available through CKGSB Case Center.
  • "Blizzard Feels the Heat in China: Choosing a Local Partner for World of Warcraft," with Richard Bethune, CKGSB Case #2011-09-1-190-2e (A) and #2011-09-1-195-2e (B), 2011. Available through CKGSB Case Center.
  • "Gushan and the Biodiesel Market: Is the Engine Running out of Gas?" with Yunfei Feng, CKGSB Case #2010-09-1-173-1e (A) and #2010-09-1-174-1e (B), 2010.
  • "Third-Party Payment Systems in China," with Arar Han, CKGSB Case #2010-09-1-163-1e, 2010. Available through CKGSB Case Center.
  • "The Instant Messaging Battle: New Enemies and Widening Conflict," CKGSB Case #2010-09-1-162-1e, 2010. Available through CKGSB Case Center.
  • "Blizzard v. bnetd.org: Managing Intellectual Property," with Pamela Yatsko, Stanford GSB Cases #SM-154 (A) and (B), 2007. Available through Harvard Business School Publishing.
  • "ezboard: Making Customers Pay," with Pamela Yatsko, Stanford GSB Case #SM-142, 2005. Available through Harvard Business School Publishing.
  • "The Long Battle for an Instant Messaging Standard," with Steven Fan, Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.
  • "Netflix: Opening or Closing Credits in Online Movie Distribution?" with Jessica Phillips Patrick, Stanford GSB Case #SM-131, 2004. Available through Stanford GSB.
  • "Tata Consultancy Services: Globalization of Software Services," with Sanjeev Dheer and John Roberts, Stanford GSB case #S-SM-18, 1993. Available through Harvard Business School Publishing.
  • "EDS Information Technology Outsourcing," with Sanjeev Dheer and Garth Saloner, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.

Courses

  • ME101 Managerial Economics, Module 1 2015: Syllabus
  • CPSG502 Competitive Strategy, Module 5 2012: Syllabus
  • MGT524 E-Commerce Strategy, Spring 2009: Syllabus
  • STRAMGT374 Strategy in Information Goods Markets, Spring 2007: Syllabus
  • STRAMGT630 Economics of Strategy and Organization (Ph.D. Class), Winter 2007: Syllabus
  • MGT525 Competitive Strategy, Fall 2005: Syllabus

Strategy