Marketing
Sun Baohong
1. Articles on MetaVerse and Web3.0, Harvard Business Review (Chinese version), Nov, 2022.
Xi Kaiyuan
1. Hsee & Li (2022). A framing effect in the judgment of discrimination. Proceedings of the National Academy of Sciences, Forthcoming
2. Li, Hsee, & O’Brien (2022). “It could be better” can make it worse: When and why people mistakenly communicate upward counterfactual information. Journal of Marketing Research, Forthcoming
3. Yang, Y., Li, X., & Hsee, C. K. (2022). Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond." ,Consumer Psychology Review, Forthcoming
Zhu Rui
1.“The Lasting Smell of Temptation: Counteractive Effects of Indulgent Food Scents” Journal of Business Research, accepted
