Areas of Expertise: Industrial Organization, Environmental Economics, Applied Microeconomics, Economics of Competitive Strategy
Biography
Dr. Brian Viard moved to Beijing in 2007 to join the faculty of Cheung Kong Graduate School of Business (CKGSB). Prior to that, he was a professor at Stanford Graduate School of Business. Professor Viard’s research focuses on industrial organization economics, environmental economics, and economics of strategy. He has studied the pricing, product, and entry strategies of firms in information and technology industries as well as how competition influences technology adoption and pricing. He has also studied whether switching costs make markets more or less competitive and the effectiveness of reward programs in creating switching costs.
Professor Viard’s recent work focuses primarily on environmental economics including the economic effects of China’s efforts to reduce automobile pollution, the effect of air pollution on manufacturing productivity, and how spillovers between Chinese cities affects efforts to reduce air pollution. Professor Viard teaches courses on competitive strategy, managerial economics, and digital products markets and is the recipient of CKGSB’s inaugural M.B.A. Best Teaching Award. He received his Ph.D. in Business Economics from the University of Chicago.
布莱恩教授的研究方向主要集中在移动互联网和互联网产品的定位和被用户采用的决定因素,内容的可用性,产品的定价策略,以及公司在行业里的竞争战略。布莱恩教授近期的研究成果还包括了中国减少汽车排放污染和制造业污染对经济生产力的影响。布莱恩教授教所授的课有企业竞争战略,管理经济学和信息产品市场。他被长江商学院学生评为首届最佳教学奖的得主。他的商业经济学博士学位来自于美国的芝加哥大学。
Publications
Working Papers
Cases
Courses
Strategy