Venue: CKGSB   Shanghai  Campus  (闵行区申长路 988 弄虹桥万科中心 5 号楼 1-2 层)

Morning

9:00am-10:00am:  Yubo Chen (Tsinghua University)

“The Value of Platform Data”

10:10am-11:10am: Hao  Shen  (Chinese University of Hong Kong)

“Which Side Will You Stand By? How Reviews Featuring High vs. Low Conflict Influence Consumers’ Brand Liking”

11:20am-12:20am: Xi Li  (University of Hong Kong)

“Selling Twice: Organizational Structure and Platform Monetization”

12:20pm-2:00pm: Lunch

Afternoon

2:00pm-3:00pm:  Kuangjie Zhang (Nanyang Technological University)

“Quality Cuts Deeper: Why Quality-Based Differential Treatment Feels More Unfair than Price-Based Differential Treatment”

3:10pm-4:10pm:  Zijun Shi (Hong Kong University of Science and Technology)

“Human-AI Affective Relationships: Engagement in Virtual Worlds and Impact on Real World ”

4:20pm-5:20pm:  Yang Yang  (University of Florida)

“How Digital Features Shape What Consumers Believe and Choose”

5:20pm-8:00pm: Dinner

Registration: 

No registration fee is required. However, to ease logistics, interested faculty members and doctoral students from peer schools should send an email with the subject line “Attending the CKGSB Marketing Workshop” to Ms. Sarah LAN: dmlan@ckgsb.edu.cn, and indicate your plan to attend. CKGSB provides lunch and dinner.