李洋现任长江商学院营销学副教授、MBA项目副院长、高层管理教育项目学术主任。他先后获得北京大学电子学系理学学士、哥伦比亚大学生物医学工程硕士、哥伦比亚大学商学院哲学博士学位。其主要研究领域包括品牌战略与营销数据模型，相关成果已发表在 Management Science、Marketing Science、Journal of Marketing Research、Journal of Consumer Research 等国际顶刊之上，现为 Marketing Science 在中国大陆地区的编委之一，曾多次应邀赴北美与欧洲的研究机构做学术报告。李教授在贝叶斯非参数模型解决“千人千程”精准营销问题上取得前沿突破，其代表性成果入围了2021年 Paul E. Green Award（该奖项为全球营销学界最高荣誉之一，每年仅遴选四篇论文）。除学术研究外，李教授曾担任贵州大数据产业联盟学术委员会委员、天猫荣誉学术顾问、长沙新消费研究院首批智库专家，并为天猫、恒洁卫浴等企业提供过品牌战略咨询。在教学方面，李教授主讲长江商学院 EMBA、DBA、MBA、EE 的营销必修课程。他亦担任A股和港股数家上市公司独立董事，并拥有医学图像处理领域的美国专利。

Statistical Machine Learning, Bayesian Nonparametrics, Scalable Optimization, Choice Modeling, Text Mining, Online Personalization and Recommendation

PUBLICATIONS

Selected Publications

• “Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks” with Khaled Boughanmi and Asim Ansari, Journal of Marketing Research, 2025, 62(6), 1101-1124.
  (PyTorch codes available upon request)
• “How Pop Mart Won Young Customers in a Fragmented Attention Economy” Harvard Business Review, July 2025.
• “When Language Matters” with Grant Packard and Jonah Berger, Journal of Consumer Research, 2024, 51(3), 634-653.
  (R code available upon request)
• “How to Structure Customer Service Calls to Boost Satisfaction and Sales” with Jonah Berger and Grant Packard, Harvard Business Review, July 2024.
• “Modeling Dynamic Heterogeneity using Gaussian Processes” with Ryan Dew and Asim Ansari, Journal of Marketing Research, 2020, 57(1), 55-77.
  —— Finalist, 2021 Paul E. Green Best Paper Award
  (Stan codes available upon request)
• “Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach” with Asim Ansari and Jonathan Z. Zhang, Marketing Science, 2018, 37(6), 987-1008.
  (Mathematica code available upon request)
• “Big Data Analytics,” in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Eds. Natalie Mizik and Dominique M. Hanssens, Edward Elgar Publishing, 2018
• “An Empirical Study of National vs. Local Pricing by Chain Stores under Competition” with Brett Gordon and Oded Netzer, Marketing Science, 2018, 37(5), 812-837.
  (Matlab code available upon request)
• “A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models” with Asim Ansari, Management Science, 2014, 60(5), 1161-1179.
  (C code available upon request)
• “Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis” with Brett Gordon and Avi Goldfarb, Journal of Marketing Research, 2013, 50(1), 4-23. (Lead Article).
  (SAS and Stata codes available upon request)

Working Papers

• “Ethical Bandits,” Bob Rombach, Yang Li and Gui Liberali, 2026
• “Say You or Say Me: How Pronoun Use Influences the Helpfulness of Customer Reviews,” Yue Lu and Yang Li, 2026
• “When Bayesian Nonparametrics Meets Graph Neural Networks: An Indian Buffet Process Approach to Hypergraph Learning,” Yang Li, 2026
• “Customer Information Value,” Yang Li and Jonathan Z. Zhang, 2026
• “A Graph Model of NFT Networks,” Yang Li, Khaled Boughanmi and Michelle Lu, 2024
• “Dynamic Triggering Effects for Online Contents: A Bayesian Nonparametric Approach,” Yang Li, Jinnan Huang and Jiapeng Liu, 2024

CASES

• Beyond Star Ratings: H World Group’s Reinvention of Classic Western Hotel Brands, 2026
• Dreame Technology: Technology Anchoring, Organizational Reprogramming, and Global Co-Creation, 2026
• From B2B to Broader Recognition: Qualcomm’s Brand-Building Journey, 2025
• A National Treasure Reinvented: Pien Tze Huang’s Cross-Industry Exploration, 2025
• Navigating Cycles: Business Transformation and Marketing Reinvention in a B2B Channel Distributor, 2025
• Thinking Big in Small Markets: Jack Sewing Machine’s Path to Global Expansion, 2025
• Emotional Value as a Growth Engine: The Brand Breakthrough of Hope Water, 2024
• Exploring How Langjiu Builds Brand Momentum, 2023
• How to Use Tiktok for Branding? Freda’s Marketing Options on Tiktok, 2022
• Coarse vs. Meticulous, Fuzzy vs. Transparent – Digital Upgrade of Chinese Brands Going Overseas beyond “Walled Garden”, 2022
• How to Create A New Ready-to-Eat Category? The Source of Entrepreneurship and The Secret Growth of XiaoXianDun, 2021
• China Brands Group: Commercialization of an IP Branding Platform, 2018
• Haier: Customer-Driven Digital Transformation, 2016