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李洋

LI Yang

哥伦比亚大学商学院博士
长江商学院市场营销学副教授
英文MBA学术主任

Email:
yangli@ckgsb.edu.cn

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教授简介:

李洋博士现任长江商学院副教授,英文MBA学术主任。他本科毕业于北京大学电子学系之后取得美国哥伦比亚大学生物医学工程硕士哥伦比亚大学商学院博士。李洋专注于营销大数据模型开发和公司大数据战略实现。李洋博士在营销数据模型、人工智能算法等方面的研究成果已发表在Management Science, Marketing Science, Journal of Marketing Research等管理类国际A级学术期刊上常在美国和欧洲的学术机构做关于数据模型的演讲。在长江商学院李洋讲授EMBAEEFMBAMBA等项目课程曾为腾讯、百度、永辉超市、海尔等企业提供营销咨询并持有医学图像处理的美国专利。

主要研究领域

大数据模型、贝叶斯统计、非参数统计、机器学习

主要学术成果

• "Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis" with Brett Gordon and Avi Goldfarb, Journal of Marketing Research, 2013, 50(1), 4-23. (Lead Article).

(SAS and Stata codes available upon request)

• "A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Consumer Choice Models" with Asim Ansari, Management Science, 2014, 60(5), 1161-1179.  

(C code available upon request)

• "An Empirical Study of National vs. Local Pricing by Chain Stores under Competition" with Brett Gordon and Oded Netzer, Marketing Science, 2018, 37(5), 812-837.

(Matlab code available upon request)

• "Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach" with Asim Ansari and Jonathan Z. Zhang, Marketing Science, 2018, 37(6), 987-1008.​

(Mathematica code available upon request)

•  "Modeling Dynamic Heterogeneity using Gaussian Processes" with Ryan Dew and Asim Ansari, Journal of Marketing Research, Forthcoming. ​

(R and Stan codes available upon request)

•  "From Concrete to Contours: Exploring the Language of Care Conversations via Functional Data Analyses" with Grant Packard and Jonah Berger, 2019.​

• "Scalable and Interpretable B2B Product Recommendations using Bayesian Co-Clustering" with Xugang Wang, 2019.

• "Intertwined Purchases and Investments: An Indian Buffet Mutually-Exciting Point Process Model for Internet Ecosystem" with Xiaojing Dong and Xiaosong Dong, 2019.

•  "Modeling Category Captain Management with Dynamics and Demand Uncertainty" with Oded Koenigsberg.