How Much Do You Really Know About China?
Join Us To Uncover The Real China First-hand!
These are probably the most pressing issues of the day for senior businessmen and women,which is why many of them from industries around the world are turning to us: Cheung Kong Graduate School of Business(CKGSB).
Our alumni include over 2,500 Chairmen and CEOs, running companies that comprise 20% of China's most valuable brands,generate $1trillion in revenue and account for 12.7% of China's GDP. And our world class faculty represent many of the best minds from the leading U.S. and European business schools.
Now CEOs and senior executives around the world can gain the understanding needed to do business with China by attending one of our Executive Education programs, run by CKGSB.Understanding China's Next Move provides the very latest insights to global business leaders who have entered the Chinese market or plan to explore its opportunities. The curriculum covers a wide range of business areas, including the rise of China in the global economy, the development and globalization of Chinese companies and finance, strategy, innovation, and marketing.
This program is aimed at senior executives and non-executives who are responsible for strategic leadership and improving their company's performance, especially for those planning to enter or expand their businesses throughout the Chinese market.
Juliet ZHU Program Director, Professor of Marketing, Ph.D., University of Minnesota
“Business leaders are expected to provide strategic leadership, sometimes even beyond one’s own expertise. You experience the tide of global change in ways few others do. To manage this tide, you must expand your existing foundation with skills that are timeless and flexible. China, as one of the crucial parts in emerging markets, plays an important role in this tide.
The program offers senior management both a detailed look and a broader context for China-related business issues facing global firms operating in and outside of China. We want to make sure that you not only understand what is occurring here right now, but also can predict where the opportunities are going to be in the days and years to come. From innovation to management, from finance to marketing, from strategy to social enterprise, CKGSB offers opportunities to gain a greater understanding of China and help you form business strategies for your organizations.”
Co-Director for CKGSB
Branding Center Ph.D.,University of Minnesota Minneapolis, MN, U.S.A
IN this age of intense competition and globalization, corporations must focus on business efficiency and maximizing shareholder value. To ensure sustainable growth, corporations must consider a portfolio of elements contributing to business success,
including a strategic framework, innovation, sound management processes, complete and flexible organizations and systems, an outstanding, reliable and experienced management team, diligent, responsible and loyal employees, and a complete, scientific information system that facilitates accurate and real-time decision-making.
CKGSB was founded through the generous support of the Li Ka Shing Foundation.
