Cheung Kong GSB
 
 
 
The Cheung Kong GSB MBA Program is committed to providing a high quality business education to future business leaders both in the Greater China region and around the world.

A typical Cheung Kong MBA graduate is an ethical, intellectually curious, creative individual with leadership qualities, management skills and professional expertise, and who is also committed to making a significant contribution to society.

Specifically, we aim to develop graduates with:
  • International perspective and global leadership skills
  • High degree of social responsibility and integrity
  • Broad business knowledge combined with a deep focus on particular areas of interest
  • In-depth knowledge of China
  • Strong school spirit
Program Structure



长江商学院

Pre-course & Orientation + Phase 1: Business Fundamentals + Phase 2: Core Functional
+ Phase 3: In-depth Development + Phase 4: Practice

The Cheung Kong MBA curriculum is composed of one year of classroom study followed by a phase for thesis writing, (up to five months) which can be carried out after the student returns to employment.

In the one-year classroom study, a Cheung Kong MBA candidate is required to take all the compulsory courses and a minimum number of electives. The one-year intensive academic curriculum is organized into six modules of seven weeks each. Each module ends with exams and is followed by a break.

Cheung Kong MBA Curriculum (2007-2008):

Phase 1: Business Fundamentals

Module 1
(Nov.5, 2007 - Dec.16,2007)
Managerial Economics
Financial Accounting
Marketing Management
Statistics for Decision Making

Module 2
(Dec. 17 – Jan. 27, 2008)
Business Strategy
Managerial Accouting
Organizational Behavior
 
* International Immersion Program

Phase 2: Core Courses

Module 3
(Feb. 14 – April. 08, 2008)
Macro Economics & Emerging Markets
Corporate Strategy
Entrepreneurship
Corporate Finance
Valuation
Entrepreneurship Finance

Module 4
(April. 16 – June. 20, 2008)
Marketing Research
Customer Relationship Management
HR Management +Leadership
Business Ethics
Operations Management
 
* International Immersion Program

Phase 3: In-depth Development

Module 5
(June. 30 – August. 18, 2008)
China in the Global Economy
Strategic Management
Globalization of the Chinese Companies
Global Investment Banking
M&A in emerging markets

Module 6
(August.24– Oct 26, 2008)
China Capital Markets
Customer Relations Management &
Pricing Strategy
Branding and Integrated Marketing
Communication
Confucian Humanism
 
* Exchange ProgramPerspective (elec.)
Confucian Humanism (elec.)

Phase 4: Practice
Thesis Composition (Dec.– June, 2008)
can be carried out on the job
Thesis Evaluation & Defense--Aug. 2008
  
 
★ Graduation
Note: This sample curriculum is subject to change

After completing the compulsory foundational courses during Module 3, including economics, finance, marketing, management, and operations, Cheung Kong MBA candidates have access to electives that enable them to meet their career development needs. In addition, there are electives to enhance their understanding of humanity and knowledge about China. These elective courses encourage a sense of integrity and social responsibility in Cheung Kong MBA students, develop their leadership skills and foster teamwork abilities; they are important and integral elements in the curriculum.

All MBA courses are taught in English by Cheung Kong GSB professors and visiting professors who have research and teaching experience at the world's prestigious business schools. Teaching methodologies include lectures, case studies, group projects, and business games.


Pre-term

The Cheung Kong MBA month-long pre-term program ensures that everyone starts their Cheung Kong MBA study with a common knowledge base. During the pre-term, students have the chance to get to know each other, build relationships, and explore the campus and the city before the start of the academic year.
 
Compulsory Courses

Students take a total of 16 compulsory courses (this number is subject to adjustment) during their academic year. These courses, which integrate global and China perspectives, provide students with fundamental business skills, managerial problem-solving skills, people management and leadership skills, and cross-functional and holistic thinking abilities to succeed in today's economic environment. The IT & e-commerce course provides students with the basics about information systems and technologies within firms and their management implications.

Pre-term Courses
  • Pre-term Courses

    In the pre-term, the Cheung Kong MBA offers optional courses like Quantitative Methods and MS Office Skills Training. A Mandarin course is also available for international students. Those who have never had college-level calculus, linear algebra and probability courses are required to take the Quantitative Methods in their pre-term. MS Office Skill Training is designed for business professionals who have basic knowledge in Word, Excel, PowerPoint and Microsoft Outlook and desire to consolidate existing knowledge with best practices and gain further skills necessary for document formatting, collaborating and revision, data manipulation and analysis, professional PowerPoint presentations, time management and productivity.

    These pre-courses are optional, but students are highly encouraged to take advantage of them to better prepare themselves for the intensive study ahead.

  • Orientation

    The one-week orientation program includes:

  • Introduction to academic requirements
  • Introduction to career services
  • Introduction to other services including IT, library and EMBA and MBA alumni sharing
  • Ice-breaking activities
  • Outward Bound training (team building)

    Through the orientation, Cheung Kong GSB alumni and new students meet, learn, share and begin the team-building process that will shape their lifelong experience with Cheung Kong GSB.

    •  
    Copyright © Cheung Kong Graduate School of Business All Rights Reserved.    京ICP备05032016号 Join Us  |   Contact Us  |   Links  |   Site Map