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V. Brian Viard
Assistant Professor of Strategy and Economics
Cheung Kong Graduate School of Business
Information Goods Upgrades: Theory and Evidence, The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3.
Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability, The RAND Journal of Economics, Vol. 38, No. 1, Spring 2007, 146 - 163
Working paper version with theoretical model: click here
(Stanford GSB working paper #1773R1).
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry, with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim, Marketing Letters, 16, Nos. 3 - 4, December 2005, 209 - 224.
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program, with Wesley R. Hartmann. Quantitative Marketing and Economics, Vol. 6, No. 2, June 2008, 109 - 137 (lead article).
Quantifying the Benefits of Entry into Local Phone Service, with Nicholas Economides and Katja Seim, The RAND Journal of Economics, Vol. 39, No. 3, Autumn 2008, 699 - 730.