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V. Brian Viard
Assistant Professor of Strategy and Economics
Cheung Kong Graduate School of Business
The Effect of Market Structure on Cellular Technology Adoption and Pricing, with Katja Seim, American Economic Journal: Microeconomics, Vol. 3, No. 2, May 2011, 221-251.
Quantifying the Benefits of Entry into Local Phone Service, with Nicholas Economides and Katja Seim, The RAND Journal of Economics, Vol. 39, No. 3, Autumn 2008, 699 - 730.
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program, with Wesley R. Hartmann. Quantitative Marketing and Economics, Vol. 6, No. 2, June 2008, 109 - 137 (lead article).
Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability, The RAND Journal of Economics, Vol. 38, No. 1, Spring 2007, 146 - 163
Working paper version with theoretical model: click here
(Stanford GSB working paper #1773R1).
Information Goods Upgrades: Theory and Evidence, The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3.
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry, with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim, Marketing Letters, 16, Nos. 3 - 4, December 2005, 209 - 224.
Pricing of Complements and Network Effects, with Nicholas Economides forthcoming in Regulation and the Economic Performance of Communication and Information Industries, edited by Gerry Faulhaber and Jeffrey Patchey, Edward Elgar, 2011.