Program Schedule

Cheung Kong GSB Marketing Research Forum
Beijing, June 29-30, 2009
Cheung Kong Graduate School of Business

Conference Agenda

Sunday, June 28^th, 2009
5:30pm – 8:00pm	Registration and Reception	Grand Hyatt

Monday, June 29^th, 2009
8:30am – 8:40am	Opening Remarks
8:40am – 9:40am	Session 1: Methodology and Analytical Models I	Classroom 5&6
	Why Incorrect Models Predict Better? Steven Shugan, University of Florida Selling Your Product Through Competitors' Retail Outlets Sridhar Moorthy, University Of Toronto
9:40am-10:00am	Coffee Break
10:00am – 11:00am	Session 2: Empirical Models I	Classroom 5&6
	Gist in a Glance: AD Processing in 100 Milliseconds Or Less? Michel Wedel, University of Maryland Modeling the Intra-Household Behavioral Interaction Sha Yang, New York University
11:00am – 11:40am	Session 3: Special Session on JMR	Classroom 5&6
	Tulin Erdem, New York University Editor of Journal of Marketing Research
11:40am – 12:00pm	Session 4: Special Session on ISMS	Classroom 5&6
	Scott Neslin, Dartmouth College President-Elect Informs Society for Marketing Science
12:00pm–1:00pm	Lunch
1:00pm–2:00pm	Session 5A: Empirical Models II	Classroom 5
	Price Discrimination and Competition in the Auto Rental Industry Vishal Singh, New York University What Drives Channel Choice in Grocery Shopping? Junhong Chu, National University of Singapore
	Session 5B: Analytical Models II	Classroom 6
	The Benefit of Uniform Price for Branded Variants Tony Cui, University of Minnesota The Role of Quality in a Channel with Asymmetric Retailers Anthony Dukes, University of Southern California
2:00pm–3:00pm	Session 6A: Empirical Models III	Classroom 5
	Local Preference Minorities and the Internet: Why e-Retailer Demand is Greater in Areas Where Target Customers are in the Minority David Bell, University of Pennsylvania Investigating Effects Of Out-Of-Stock On Consumer Sku Choice Hai Che, University of Southern California
	Session 6B: Consumer behavior I	Classroom 6
	Modelling Concepts on Non-purchase Behaviour for Low Involvement Goods Udo Wagner, University of Vienna Hybrid Governance Mechanisms for Agent Risk Taking in Advertising Agency–Client Relationships Wenyu Dou, City University of Hong Kong
3:00pm–3:30pm	Coffee Break
3:30pm–4:30pm	Session 7A: Empirical Models IV	Classroom 5
	Store Loyalty As a Category Specific Trait – What Drives It? Qin Zhang, University of Texas at Dallas The Impact of An Item-Based Loyalty Program Jie Zhang, University of Maryland
	Session 7B: Analytical Models III	Classroom 6
	Product Strategy for Commercial Open Source Software Brett Gordon, Columbia University Equilibrium financing in a distribution channel with capital constraint Bing Jing, Cheung Kong Graduate School of Business
4:30pm–5:30pm	Session 8A: Empirical Models V	Classroom 5
	The Role of Reference-Quality in a High-Tech Driven Market Kim, WonJoon, Korea Advanced Institute of Science and Technology Buyer Uncertainty and Two-Part Pricing: Theory, Applications, and Evidence from New York Restaurants Hao Wang, Peking University
	Session 8B: Consumer behavior II	Classroom 6
	An Online Advertising Model: Comparing China and the U.S. Ying Wang, Youngstown State University Effects of Channel Power on Trade Promotion Budget and Allocation: A Market Experimental Analysis Hong Yuan, University of Illinois
6:30pm-	Dinner

Tuesday, June 30^th, 2009
8:00am – 9:00am	Session 9A: Empirical Models VI	Classroom 5
	A Model and Empirical Analysis for Managing Patient Compliance and Persistence in Pharmaceuticals Scott Neslin, Dartmouth College The Effects of Information on Health Hazards in Food on Consumers' Choice Processes Amir Heiman, Hebrew University
	Session 9B: Analytical Models IV	Classroom 6
	Probabilistic Goods and Probabilistic Selling: A New Marketing Tool Jinhong Xie, University of Florida Competitive Pricing Strategy Based on Consumer Stockpiling and Consumption Acceleration Behaviors Yanyan Li, Renmin University of China
9:00am – 10:00am	Session 10A: Empirical Models VII	Classroom 5
	The Impact Of Sales Control Systems On Sales Behaviors And Customer Relationships Guangping Wang, Pennsylvania State University Forecasting New Product Performance Based on Pre-launch Word-of-Mouth and Opening Strength: The Extension and Application of Bass Model Feng Wang, Wuhan University
	Session 10B: Consumer behavior III	Classroom 6
	How Purchase Behavior Differs for Vice and Virtue Products Ajay Kalra, Rice University Promotion as A Justification for Hedonic Consumption Yuhuang Zheng, Tsinghua University
10:00am – 10:20am	Coffee Break
10:20am – 11:20am	Session 11: Special Session on Research in China	Classroom 5&6
	The Marketing Research Status and Trend in Chinese Mainland: The Content Analysis based on the Papers of JMS Annual Conference of China Dongjin Li, Nankai University Establishing Infrastructure for Marketing Academics in Mainland China Haizhong Wang, Sun Yat-sen University A Review on Research of Marketing Channels in China Guijun Zhuang, Xi'an Jiaotong University
11:20am – 12:00pm	Session 12: Special Session on Emerging Markets	Classroom 5&6
	Kannan Srinivasan, Carnegie Mellon University
12:00pm – 12:10pm	Box Lunch and Concluding Remarks

The conference registration fee is $250 (or 1700RMB) for attendees who plan to participate half or whole tours. It is $150 (or 1020RMB) for those who do not. Presenter registration fees will be paid by the conference. Conference participant registration fees will be used to partially cover lunch, banquet and 1.5 days guided tour.

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