Program Committee

Professor Tulin Erdem,
Editor of Journal of Marketing Research
Leonard N. Stern Professor of Business
New York University

Professor Kannan Srinivasan,
H.J. Heinz II Professor of Management, Marketing and Information Systems
Carnegie Mellon University

Professor Scott A. Neslin
President-Elect
INFORMS Society for Marketing Science
Albert Wesley Frey Professor of Marketing
Tuck School of Business Dartmouth College

Operation Committee

Professor Yuxin Chen,
Associate Professor of Marketing
New York University
Visiting Professor of Marketing
Cheung Kong Graduate School of Business

Professor Jeongwen Chiang,
Associate Dean
Professor of Marketing
Cheung Kong Graduate School of Business

Professor Bing Jing,
Assistant Professor of Marketing
Cheung Kong Graduate School of Business

Professor Baohong Sun,
Visiting Professor of Marketing
Cheung Kong Graduate School of Business
Associate Professor of Marketing
Carnegie Mellon University

Professor Hao Zhao,
Associate Professor of Marketing
Cheung Kong Graduate School of Business