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大卫·贝尔

DAVID BELL

斯坦福大学商学院博士
长江商学院市场营销学访问教授

Email:
davidb@wharton.upenn.edu

教授简介:

大卫·贝尔教授现为宾夕法尼亚大学沃顿商学院市场营销学教授,“戴永革和张兴梅”讲席教授,并担任沃顿商学院高级管理项目的学术主任。他于1996年获得斯坦福大学商学博士学位、统计学硕士学位。贝尔教授是蜚声全球的消费行为学和市场营销学专家。他在零售领域,特别是数字时代的零售业领域的研究成果卓著,其所著《不可消失的门店》是第一部全面深度阐释在新零售时代下,零售企业如何在零售业、电子商务,以及数字经济中取胜的著作。贝尔教授在教学和研究方面屡获大奖,包括MBA核心课程奖,Miller-Sherred MBA核心教学奖,EMBA杰出教学奖,以及Frank M. Bass杰出论文奖,并三度入围John D. C. Little最佳论文奖最终轮,两度入围INFORMS市场营销科学长期影响奖最终轮。

贝尔教授的研究成果常见于市场营销学核心期刊,包括《消费者研究》、《市场营销学》、《市场营销研究》、《管理科学》、《市场营销科学》、《市场营销与经济定量研究》等。另外,他还是《国际市场营销研究》、《市场营销》,《市场营销研究》,《零售业》,《市场营销科学》等学术期刊编辑委员会的成员。

主要研究领域

贝尔教授的研究领域包括消费者行为、邻里效应、零售业的定价策略等。他目前的主要研究内容包括消费者的地理位置如何影响线上零售行业,线下因素对消费者在线消费需求的影响,零售商运营,线上线下资源整合,购物体验对消费者的影响等。研究对象包括 Bonobos.com、Diapers.com 和 WarbyParker.com等电商企业。

学术成就

学术职务:

  • 2010-至今 于宾夕法尼亚大学沃顿商学院担任市场营销学教授,并荣获“戴永革与张兴梅”教授头衔
  • 2008 哥伦比亚大学哥伦比亚商学院,Jerome A. Chazen访问教授
  • 2007 加州大学圣地亚哥分校雷迪管理学院访问教授
  • 2003-2010 宾夕法尼亚大学沃顿商学院副教授(终身教职)
  • 2002-2003 麻省理工学院斯隆管理学院访问教授
  • 1998-2002宾夕法尼亚大学沃顿商学院副教授
  • 1995-1998加州大学圣地亚哥分校安德森管理学院助理教授

 

获奖信息:

 

  • 2017     Haring-Sheth Distinguished Scholar, 47th Haring Symposium
  • 2015     Undergraduate Division Excellence in Teaching Award
  • 2014     Overall Best Paper Award 2014, Workshop on Information Systems and Economics (WISE) (For: Bell, Gallino, and Moreno “Inventory Showrooms and Customer Migration in Omni-Channel Retail: The Effect of Product Information”)
    First Place Award 2014, Production and Operations Management Society (POMS) Applied Research Challenge (For Bell, Gallino, and Moreno “Inventory Showrooms and Customer Migration in Omni-Channel Retail: The Effect of Product Information”)
  • 2011     Miller-Sherrerd MBA Core Teaching Award
    Best Article of the Year 2010, AMA Innovation, Technology and Interactivity SIG (For: Choi, Hui, and Bell 2010, “Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer,” Journal of Marketing Research.)

主要学术成果

Books:

  1. Bell, David R., Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One (Boston, New York: New Harvest, Houghton Mifflin Harcourt, 2014);(本书被翻译为多种语言,大陆版为:2017年浙江人民出版社出版的《不可消失的门店:后电商时代的零售法则》)
  2. Bell, David R., Brian Fox, and Ryan Olohan Rewriting the Script for Pharma Marketing in the Digital Age (Google / McKinsey, 2016, free download at http://pharma3d.com)

Refereed Publications:

  1. Bell, David R., Santiago Gallino, and Toni Moreno (2017), “Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits,” Management Science, forthcoming.
  2. Li, Kathleen and David R. Bell, (2017), “Estimation of Average Treatment Effects with Panel Data: Theory and Implementation” Journal of Econometrics, 197, 65-75.
  3. Yusong Wang and David Bell (2015), “Consumer Store Choice in Asian Markets,” Marketing Letters, 26 (3), 393-304.
  4. Bell, David R., Olivier Ledoit, and Michael Wolf (2014), “A New Portfolio Formation Approach to Mispricing of Marketing Performance Indicators: An Application to Customer Satisfaction, Customer Needs and Solutions, 1 (4), 263-276.
  5. Bell, David R., Santiago Gallino, and Antonio Moreno (2014), “How to Win in an Omni-channel World,” Sloan Management Review, 56 (1),45-53.
  6. F. Caro and C. Tang (2014) “The First POMS Applied Research Challenge 2014 Awards, Productions and Operations Management, in press.
  7. Lee, Jae Young and David R. Bell (2013), “Neighborhood Social Capital and Social Learning for Experience Attributes of Products,” Marketing Science, 32 (6), 960-976.
  8. Bell, David R., Jeonghye Choi, and Leonard M. Lodish (2012), “What Matters Most in Internet Retailing,” Sloan Management Review, 54 (1), 27-33. [Cover Article.]
  9. Choi, JeongHye, David R. Bell and Leonard M. Lodish (2012),“Marketing and IS-enabled Customer Acquisition on the Internet,” Management Science, 58 (4), 754-769.
  10. Desai, Preyas, David R. Bell, Gary Lilien and David Soberman (2012),“Editorial: The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World,” Marketing Science, 31 (1), 1-3.
  11. Choi, JeongHye, and David R. Bell (2011) “Preference Minorities and the Internet,” Journal of Marketing Research, 48 (August), 670-682. (Best Empirical Paper 2009 UTD-FORMS Conference.)
  12. Bell, David R., Daniel Corsten, and George Knox (2011) “From Pointof- Purchase to Path-to-Purchase: How PreShopping Factors Drive Unplanned Buying”, Journal of Marketing, 75 (January), 31-45.
  13. Choi, JeongHye, Sam K. Hui and David R. Bell (2010) “Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer,” Journal of Marketing Research, 47 (February) 75-89. (AMA Innovation, Technology and Interactivity SIG Best Article of the Year.)
  14. Neidrich, Ronald W., Danny Weathers, Carter Hill, and David R. Bell (2009) “Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice,” Journal of Marketing Research, 46 (October), 673-702
  15. Wang, Yusong, David R. Bell, and V. Padmanabhan (2009) “Manufacturer-Owned Retail Stores,” Marketing Letters, 20 (2), 107-124. [Lead Article].
  16. Bell, David R. and Sangyoung Song (2007) “Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing,” Quantitative Marketing and Economics, 5 (4) 361-400.
  17. Bell, David R. and Yasemin Boztug (2007) “The Positive and Negative Effects of Inventory on Category Purchase Incidence: An Empirical Analysis,” Marketing Letters, 18 (1), 1-14. [Lead Article].
  18. Bell, David R. and Christian A. L. Hilber (2006) “An Empirical Test of the Theory of Sales: Do Household Storage Constraints Influence Consumer and Store Behavior?” Quantitative Marketing and Economics, 4 (2), 87-117. [Lead Article].
  19. Bradlow, Eric T., Bart J. Bronnenberg, Gary J. Russell et al. (2005) “Spatial Models in Marketing,” Marketing Letters, 16 (3-4), 267-278.
  20. Bell, David R. Andre Bonfrer and Pradeep K. Chintagunta (2005) “Recovering SKU-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates,” Journal of Marketing Research, 42 (2), 169-182.
  21. Dreze, Xavier and David R. Bell (2003) “Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scanback Trade Deals,” Marketing Science, 22 (1), 16-39. [Lead Article]. (Finalist, John D.C. Little Best Paper Award.)
  22. Rhee, Honjai and David R. Bell (2002) “The Inter-Store Mobility of Supermarket Shoppers,” Journal of Retailing, 78 (4), 225-237. [Lead Article].
  23. Bell, David R., John Deighton, Werner J. Reinartz, Roland Rust and Gordon Schwartz (2002) “Seven Barriers to Customer Equity Management” Journal of Service Research, 5, 1 (August), 77-85.
  24. Bucklin, Randolph E., James M. Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery and Joel Steckel (2002) “Choice and the Internet: From Clickstream to Research Stream,” Marketing Letters, 13 (3), 245-58.
  25. Bell, David R., Ganesh Iyer and V. Padmanabhan (2002) “Price Competition Under Stockpiling and Flexible Consumption” Journal of Marketing Research, 39, 3 (August), 292-301.
  26. Bell, David R., and Xavier Dreze (2002) “Changing the Channel: A Better Way to Do Trade Promotions,” Sloan Management Review, 43,2 (Winter), 42-49.
  27. Tang, Christopher S., David R. Bell and Teck-Hua Ho (2001) “Store Choice and Shopping Behavior: How Price Format Works,” California Management Review, 43, 2 (Winter) 57-74.
  28. Bell, David R. and James M. Lattin (2000) “Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity,” Marketing Science, 19, 2 (Spring), 185-200. (Finalist, 2000 John D.C. Little Best Paper Award; Finalist, 2010 Marketing Science Long Term Impact Award)
  29. Bell, David R., Jeongwen Chiang and V. Padmanabhan (1999) “The Decomposition of Promotional Response: An Empirical Generalization,” Marketing Science, 18, 4 (Fall), 504-26. (Finalist, 2009 Marketing Science Long Term Impact Award)
  30. Bell, David R., and Randolph E. Bucklin (1999) “The Role of Internal Reference Points in the Category Purchase Decision,” Journal of Consumer Research, 26, 2 (September), 128-43.
  31. Russell, Gary J., S. Ratneshwar, Allan D. Shocker, David R. Bell, Anand Bodapati, Alex Degeratu, Lutz Hildebrandt, Namwoon Kim, S. Ramaswami and Venkatesh Shankar (1999) “Multiple-Category Decision-Making: Review and Synthesis,” Marketing Letters, 10, (3) 319-332.
  32. Ho, Teck-Hua, Christopher S. Tang and David R. Bell (1998) “Rational Shopping Behavior and the Option Value of Variable Pricing,” Management Science, 44, 12:2 (December), S145-60. [Lead Article].
  33. Bell, David R., Teck-Hua Ho and Christopher S. Tang (1998) “Determining Where to Shop: Fixed and Variable Costs of Shopping,” Journal of Marketing Research, 35, 3 (August) 352-69.
  34. Bell, David R. and James M. Lattin (1998) “Shopping Behavior and Consumer Preference for Retail Price Format: Why `Large Basket’ Shoppers Prefer EDLP,” Marketing Science, 17, 1 (Winter), 66-88.(Finalist, 1998 John D.C. Little Best Paper Award; Winner, 1999 Frank M. Bass Outstanding Dissertation Award.)
  35. Bell, David, Eyal Biyalogorsky, and Ziv Carmon (1997), “New Directions in Reference Price Research,” Advances in Consumer Research, (24), 328-329.
  36. Russell, Gary J., David R. Bell, Anand Bodapati, Christina Brown, Jeongwen Chiang and Puneet Manchanda (1997) “Perspectives on Multiple Category Choice,” Marketing Letters, 8 (3), 297-304.

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MANUSCRIPTS:

  1. 1.Bell, David R. Santiago Gallino, and Toni Moreno (2017), “Revenge of the Store,”(under review).
  2. Li, Kathleen and David R. Bell, (2017), “Augmented Difference-in-Differences: Practical and Consistent Estimation of Average Treatment Effects,” (revising).
  3. Knox, George, David R. Bell and Daniel Corsten (2016) “Unplanned Buying Around the World: Different Levels, Similar Responses.”
  4. Lee, Ka Lok and David R. Bell (2009) “A Spatial Negative Binomial Regression of Individual-level Count Data with Regional and Person-Specific Covariates,” Working Paper.
  5. David R. Bell, Skander Essegaier, and Yinghui (Catherine) Yang (2011) “Consumer Response to the Fixed Costs of Shopping,” Working Paper.
  6. Bell, David R., Jeongwen Chiang and George Knox (2011) “Subsidy, Expansion and Transfer Effects of Coupons: Evidence from the Market Basket,” Working Paper.
  7. Bell, David R. and Gavan J. Fitzsimons (2000) “An Experimental and Empirical Analysis of Consumer Response to Stock-Outs,” Working Paper.
  8. Bell, David R., Randolph E. Bucklin and Catarina Sismeiro (2000) “Consumer Shopping Behaviors and In-Store Expenditure Decisions,” Working Paper.

    BOOK CHAPTERS AND OTHER PUBLICATIONS

  9. Bell, David R. and James M. Lattin (1998), “Shopping Behavior and Consumer Preference for Store Price Format: Why Large Basket Shoppers Prefer EDLP,” Marketing Science Institute Working Paper,98-114.
  10. Wind, Yoram (Jerry) and David R. Bell (2007) “Market Segmentation” in Companion Encyclopedia of Marketing Michael J. Baker (ed).
  11. Choi, JeongHye, David R. Bell and Leonard M. Lodish (2008), “Search and Word-of-Mouth: How Local Environments Affect New Buyer Acquisition Online,” Marketing Science Institute Working Paper Series.
  12. Bell, David R., Daniel Corsten, and George Knox (2008), “The Power of Planned Uncertainty,” International Commerce Review, 8 (1), 56-64.
  13. Choi, JeongHye, and David R. Bell (2008), “Local Preference Minorities and the Internet: Why e-Retailer Demand is Greater in Areas Where Target Customers Are in the Minority,” Marketing Science Institute Special Report, 08-212.
  14. Bell, David R., Daniel Corsten, and George Knox (2008), “Unplanned Buying on Shopping Trips,” Marketing Science Institute Working Paper, 4-1670.
  15. Meyer, Robert, et al (2010), “Behavioral Research and Empirical Modeling of Marketing Channels,” Marketing Letters, Special Issue.
  16. Knox, George, David R. Bell, and Daniel Corsten (2011), “Situational Determinants of Unplanned Buying in Emerging and Developed Markets,” Marketing Science Institute Working Paper, 11-114.

REVIEW SERVICE

Editorial Board

  • Manufacturing & Service Operations Management Senior Editor (Jan 2003--)
  • Editorial Board (Dec 1999--)
  • Journal of Retailing (Apr 2003--)
  • Journal of Marketing Research (July 2004 – Guest AE Jan 2007 --)
  • Marketing Science (May 2005 --, Guest AE March 2006 --)
  • Foundations and Trends in Marketing (Sept 2005 --)
  • Manufacturing & Service Operations Management Special Issue on Behavioral Issues in OM Senior Editor (Oct 2005--)
  • Management Science, Special Issue Associate Editor (Jan 2001-03)
  • International Journal of Research in Marketing (Dec 2006--)
  • Management Science, Associate Editor (Marketing, Oct 2008--)
  • Journal of Marketing (July 2011--)

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