朱睿  Zhu Rui (Juliet)
  • 美国明尼苏达大学商业管理博士
  • 长江商学院市场营销学访问副教授
 
长江商学院
教授简介

朱睿博士为长江商学院市场营销学访问副教授,英属哥伦比亚大学尚德商学院副教授,加拿大国家研究教授(Canada Research Chair in Consumer Behavior)。2003年于美国明尼苏达大学获得商业管理博士并辅修心理学专业,并具有丰富的教学经验,曾讲授MBA、PhD等课程。朱睿博士是美国消费者研究协会、消费者心理学协会、美国市场营销协会以及美国心理学协会成员。

 
主要研究领域

消费者信息处理与心理学,物理环境的自律性、音乐影响力、设计与结构影响力研究,经验处理研究等。

 
主要学术成果
  1. Wang, Jing, Rui (Juliet) Zhu, Baba Shiv (2011), "How Does Loneliness Affect Information Processing and Consumer Choices" forthcoming, Journal of Consumer Research
  2. Meyers-Levy, Joan, and Rui (Juliet) Zhu (2010), "Gender Differences in the Meanings Consumers Infer from Music and Other Aesthetic Stimuli," Journal of Consumer Psychology, 20, 495-507.
  3. Meyers-Levy, Joan, Rui (Juliet) Zhu, and Jiang Lan (2010), "Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance," Journal of Consumer Research, 37 (June).
  4. Mehta, Ravi and Rui (Juliet) Zhu (2009),"Blue or Red? Exploring the Effect of Color on Cognitive Task Performances," Science, Published Online February 5, 2009, In print, 28 February, Vol. 323, no. 5918, pp. 1226-1229.
  5. Levav, Jonathan and Rui (Juliet) Zhu (2009), "Seeking Freedom through Variety," Journal of Consumer Research
  6. Zhu, Rui (Juliet) and Joan Meyers-Levy (2009), " The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Journal of Marketing Research, 46 (February), 37-45.?
  7. Zhu, Rui (Juliet), Xinlei (Jack) Chen, and Srabana Dasgupta (2008), "Trade-in or not? Exploring the effect of trade-in value on consumers' willingness to pay for the new product," Journal of Marketing Research, XLV (April), 159-170.?
  8. Argo, Jennifer, Rui (Juliet) Zhu, and Darren Dahl (2008), "Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment," Journal of Consumer Research, 34 (February), 614-623.
  9. Kirmani, Amna and Rui (Juliet) Zhu (2007), "Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge," Journal of Marketing Research, XLIV (November), 688-701.
  10. Meyers-Levy, Joan and Rui (Juliet) Zhu (2007), "The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Journal of Consumer Research, 34 (August), 174–186.
  11. Zhu, Rui (Juliet) and Joan Meyers-Levy (2007), "Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Journal of Consumer Research, 34 (June), 89-96.?
  12. Zhu, Rui (Juliet) and Joan Meyers-Levy (2005), "Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions," Journal of Marketing Research, 43 (August), 333-345.
  13. Monga, Ashwani and Rui (Juliet) Zhu (2005), "Buyers versus Sellers: How They Differ in Their Responses to Framed Outcomes," Journal of Consumer Psychology, 15 (Fall), 325-333.
  14. Meyers-Levy, Joan and Rui (Juliet) Zhu (2007), "Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments," in "Visual Marketing: From Attention to Action," (eds.) Michel Wedel and Rik Pieters, Lawrence Erlbaum Associates, Mahwah, New Jersey, pp. 193-224.

WORKING PAPERS

  1. "Does Brand Communities really help Consumers?" with Utpal Dholakia, Xinlei (Jack) Chen, and René Algesheimer, Being revised for 4th round review at Journal of Marketing Research.
  2. "Seating arrangement and information processing," with Jennifer Argo, Being revised for 3rd round review at Journal of Consumer Research.
  3. "When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle?" with Ravi Mehta and Joan Meyers-Levy, Being revised for 3rd review at Journal of Consumer Research.
  4. "Is Noise bad? Not Always" with Ravi Mehta and Amar Cheema, Under 2nd round review at Journal of Consumer Research.
  5. "When Closer is Better" With Xiuping Li and Grace Chae, Being revised for 2nd round review at Journal of Consumer Research.
  6. "Exploring the effects of rewards on creative cognition," with Ravi Mehta and Darren Dahl, Under review at Journal of Marketing Research
  7. "Who's Talking about the Brand Failure: Social Identity Threat and Foreign Product Derogation", with Grace Chae and Darren Dahl
 
 
 
 
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