杨沙博士现任纽约大学市场营销学副教授, 长江商学院市场营销学访问副教授，. 杨沙博士是国际营销学顶级刊物《营销科学》(Marketing Science) 编委会成员。 她的研究成果发表在《营销科学》,《营销学研究期刊》,《管理科学》, 《营销学期刊》《数量营销和经济学》等国际一流营销学期刊中。

社会网络营销, 互联网营销, 搜索广告, 贝叶斯实证模型

• 2009 “用户产生内容”研究获奖者
• 营销科学协会2005 年轻学者

1. Yang, Sha, Yi Zhao, Tulin Erdem, and Ying Zhao "Modeling the Intra-Household Behavioral Interaction," Journal of Marketing Research, forthcoming.
2. Ghose, Anindya and Sha Yang "An Empirical Analysis of Sponsored Search in Online Advertising," Management Science, forthcoming.
3. Moe, Wendy and Sha Yang (2009), "Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search", Journal of Marketing, 73 (1), 109-121.
4. Chen, Yuxin, Sha Yang and Ying Zhao (2008), "A Simultaneous Model of Consumer Brand Choice and Negotiated Price" Management Science, 54(3), 538-549.
5. Chen, Yuxin and Sha Yang (2007), "Estimating Disaggregate Models Using Aggregate Data via Augmentation of Individual Choice," Journal of Marketing Research, 44(4), 613-621.
6. Yang, Sha, Livia Markoczy and Min Qi (2007), "Unrealistic Optimism in Consumer Credit Card Adoption," Journal of Economic Psychology, 28, 170-185.
7. Yang, Sha, Vishal Narayan and Henry Assael (2006), "Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model," Marketing Science, 25(4), 336-349.
8. Bradlow, Eric, Bart Bronnenberg, Neeraj Arora, David Bell, Sri Devi Deepak, Frankel ter Hofstede, Catarina Sismeiro, Raphael Thomadsen, and Sha Yang (2006), "Spatial Models in Marketing", Marketing Letters, 16(3), 267-278.
9. Gilbride Tim, Sha Yang and Greg M. Allenby (2005), "Modeling Simultaneity in Survey Data," (Lead Article), Quantitative Marketing and Economics, 3, 311-335.
10. Yang, Sha and Priya Raghubir (2005), "Can Bottles Speak Volumes? The Effect of Package Shape on How Much to Buy" (translated and published in RAM, a leading French marketing journal), Journal of Retailing, 81(4), 269-281.
11. Allenby, Greg, Tom Shively, Sha Yang and Mark Garratt (2004) "A Choice Model for Packaged Goods: Dealing With Discrete Quantities and Quantity Discounts," Marketing Science, 23(1), 95-108.
12. Yang, Sha, Yuxin, Chen and Greg M. Allenby (2003) "Bayesian Analysis of Simultaneous Demand and Supply," (Discussion Paper), Quantitative Marketing and Economics, 1, 251-275.
13. Fennell, Geraldine, Greg M. Allenby, Sha Yang and Yancy Edwards (2003), "The Effectiveness of Demographic and Psychographic Variables For Explaining Brand and Product Use," Quantitative Marketing and Economics, 1, 223-244.
14. Yang, Sha and Greg M. Allenby (2003), "Modeling Interdependent Consumer Preferences," Journal of Marketing Research, 40(3), 282-294.
15. Qi, Min and Sha Yang (2003), "Forecasting Consumer Credit Card Adoption: What Can We Learn About the Utility Function?" International Journal of Forecasting, 19, 71-85.
16. Allenby, Greg, Albert Bemmaor, Vijay Bhargava, Francois Christen, Jackie Dawley, Peter Dickson, Yancy Edwards, Geraldine Fennell, Mark Garratt, Jim Ginter, Alan Sawyer, Richard Staelin, and Sha Yang (2002), "Market Segmentation Research: Beyond Within and Across Group Differences", Marketing Letters, 13(3), 231-241.
17. Yang, Sha, Greg M. Allenby and Geraldine Fennell (2002), "Modeling Variation in Brand Preferences: The Roles of Objective Environment and Motivating Conditions,"(Lead Article), Marketing Science, 21(1), 14-31.
18. Yang, Sha and Greg M. Allenby (2000), "A Model for Observation, Structural, and Household Heterogeneity in Panel Data," Marketing Letters, 11(2), 137-149.