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教授简介
孙宝红教授目前为长江商学院客户信息管理中心主任。她在美国南加州大学获得博士学位。作为营销领域专家，孙宝红拥有丰富的公司咨询经验，服务过的公司包括PNC银行，Bell South，青岛啤酒和IBM公司等。她是《市场营销科学》和《市场营销学刊》等专业学术期刊编委会成员，并在包括芝加哥大学、沃顿商学院、康奈尔大学、加州大学伯克利分校、印弟安那大学等美国多所知名大学发表过演讲。此外，她还分别是美国市场营销学会和美国经济学委员会成员。
主要研究领域
- 消费者理性和策略性选择及动态模型
- 市场营销的动态和互动混合，消费者关系管理
- 交叉分类和依赖状态的消费者选择及动态促销影响
- 新产品预测和调研设计
学术成就
- MBA George Leland Bach Teaching Award, CMU, 2006
- Faculty fellow for 2007 Doctoral Consortium, AMA, 2006
- Faculty fellow for 2006 Doctoral Consortium, AMA, 2006
- CART Research Frontier Award for Innovative Research, CMU, 2005
- Xerox Research Chair, CMU, 2004-05
- Selected to Marketing Young Scholars Program, MSI, 2004
- MBA All Star Teaching Award, UNC, 2003
- MBA Master Teacher, UNC, 2003
- Academic Achievement Award, USC, 1995
- Academic Achievement Award, USC, 1993
主要学术成果
- "Consumer Purchases of Retailers' Service Contracts," Tao Chen, Ajay Kalra, and Baohong Sun,conditionally accepted at Journal of Consumer Research.
- "Lemon's Market on the Internet: An Empirical Investigation of Signaling Effect on eBay." Shibo Li, Kannan Srinivasan and Baohong Sun,Journal of Marketing, forthcoming
- "Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions," Bart Bronnenberg et al., Marketing Letters, forthcoming.
- "An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift" (TSB working paper 2006-E65). Tao Chen, Baohong Sun, and Vishal Singh,Marketing Science, forthcoming.
- "The long-term Effects of Advertising and Pricing Strategies on Consumer Brand Choice When Price and Advertising Signal Quality." Erdem, Tulin, Michael Keane and Baohong Sun,Marketing Science, forthcoming.
- "Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Goods Markets," Erdem, Tulin, Michael Keane and Baohong Sun, 5(3), Quantitative Marketing and Economics, 2008.
- "Ignoring Your Best Customer? An Investigation of Customer Satisfaction, Customer Retention and Their Financial Impact,"Sun, Baohong, Ronald Wilcox and Ting Zhu, 2007, Journal of Relationship Marketing, p87-116.
- "Technology Innovation and Implications on Customer Relationship Management," (invited commentary paper), Baohong Sun, 2006, Marketing Science, 25, 594-598.
- "Dynamic Structural Consumer Models and Current Marketing Issues," (invited commentary paper), Baohong Sun, 2006, Marketing Science, 25, 625-629.
- "`Adaptive' Learning and `Proactive' Customer Relationship Management," Baohong Sun, Shibo Li, and Catherine Zhou, 2006, Journal of Interactive Marketing, 82-96.
- "Choice Models and Customer Relationship Management," Wagner Kamakura et al, 2005, Marketing Letters, 16(3-4), 279-295.
- "Promotion Effect on Endogenous Consumption," Baohong Sun, 2005, Marketing Science, 24(3), 430-443.
- "Cross-selling Sequentially Ordered Products: An Application to Consumer Banking Services," Shibo Li, Baohong Sun and Ronald Wilcox, 2004, Journal of Marketing Research, 42 (2), 233-240.
- "Product Strategy for Innovators in Markets with Network Effects," Baohong Sun, Jinhong Xie andH. Henry Cao, 2004, Marketing Science, 23 (2), 243-254.
- "Measuring The Impact of Promotions on Brand Switching Under Rational Consumer Behavior," Baohong Sun, Scott Neslin, Kannan Srinivasan, 2003, Journal of Marketing Research, 40, 4, 389-405.
- "An Empirical Investigation of Spillover Effects of Marketing Mix Strategy in Umbrella Branding," Tulin Erdem and Baohong Sun, 2002, Journal of Marketing Research, 39, 4, 408-420.
- "The Role of Stated Intentions in New Product Purchase Forecasting," Cheng Hsiao, Vicki Morwitz and Baohong Sun, 2002, Advances in Econometrics, 16, 10-21, lead article.
- "Understanding the Reference Price Shopper: A Within and Cross-Category Analysis," Tulin Erdem, Glenn Mayhew and Baohong Sun, 2001, Journal of Marketing Research, 38, 4, 445-457.
- "Testing for Choice Dynamics in Panel Data," Tulin Erdem and Baohong Sun, 2001, Journal of Business and Economic Statistics, 19, 2, 142-152.
- "Fixed vs. Random Effects: Specification of Panel Data," Cheng Hsiao and Baohong Sun, 2000, Panel Data Econometrics: Future Directions, 181-198.
- "Missing Price and Coupon Availability Data in Scanner Panels: Correcting for the Self-Selection Bias in the Choice Model Parameters," Tulin Erdem, Michael Keane and Baohong Sun, 1999, Journal of Econometrics, 89, 1-2, 177-196.
- "Modeling Survey Response Bias - with An Application to the Demand for An Advanced Electronic Device Service," Cheng Hsiao and Baohong Sun, Journal of Econometrics, 1999, 89, 1-2, 15-39, lead article.
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