郭亮  Guo Liang
  • 加州大学伯克利分校博士
  • 长江商学院市场营销学访问副教授
 
长江商学院
教授简介

郭亮博士为长江商学院市场营销学访问副教授,香港科技大学市场营销学副教授。2004年于加州大学伯克利分校取得市场营销学博士学位。曾荣获2009年管理科学期刊(Management Science)功勋服务奖。

 
主要研究领域

包括市场营销战略、应用经济学、信息与契约理论、消费者及公司行为的经验模型等。

 
学术成就
  • Senior Wei Lun Fellowship, HKUST, 2010
  • Dean's Recognition of Excellent Teaching Performance, HKUST, Fall 2006, Fall 2009
  • Marketing Science Institute's 2009 Young Scholars Program
  • AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003
 
主要学术成果

Publications

  • Guo, L. (2010), "Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data," Management Science, forthcoming
  • Guo, L., and G. Iyer (2010), "Information Acquisition and Sharing in a Vertical Relationship," Marketing Science, 29 (3), 483-506
  • Guo, L. (2009), "Service Cancellation and Competitive Refund Policy," Marketing Science, 28 (5), 901-917
  • Guo, L. (2009), "Quality Disclosure Formats in a Distribution Channel," Management Science, 55 (9), 1513-1526
  • Guo, L., and Y. Zhao (2009), "Voluntary Quality Disclosure and Market Interaction," Marketing Science, 28 (3), 488-501
  • Guo, L. (2009), "The Benefits of Downstream Information Acquisition," Marketing Science, 28 (3), 457-471
  • Guo, L., and J. M. Villas-Boas (2007), "Consumer Stockpiling and Price Competition in Differentiated Markets," Journal of Economics and Management Strategy, 16 (4), 827-858
  • Guo, L. (2006), "Removing the Boundary between Structural and Reduced-Form Models," Marketing Science, 25 (6), 629-632
  • Guo, L. (2006), "Consumption Flexibility, Product Configuration, and Market Competition," Marketing Science, 25 (2), 116-130. [Lead Article]
 
 
 
 
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