 For inquiries, please contact:
Jonathan Tang
Tel: +8610 8518 8552
Fax: +8610 8518 6800
jonathantang@ckgsb.edu.cn
Cheung Kong GSB
Oriental Plaza
1 East Chang An Avenue
Beijing, 100738
China |
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 December
1 |
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Case sent to schools |
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December
10 |
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Questions for phone interview submitted to case organizers |
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December
17 (roughly) |
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Phone interview with Jennifer Kwong of Crown Imports |
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January
1 |
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Deadline for School Teams to submit Presentation Materials |
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Complete version of all materials to be used in January 4 presentations must be
submitted, including Powerpoint slides, survey results, advertising examples, etc.
While use of submitted materials during presentation is not necessary, judges will
have access to these materials and might ask questions concerning them during the
Q & A portion. Some of these materials might be displayed for all to see at
the Friday night banquet or used by various media covering the event.
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Friday, January 4 |
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12:30-15:30 |
Teams register / check into Grand Hyatt |
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15:00-15:30 |
Coffee reception |
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15:30-18:30 |
First Round, School Team presentations on Case A |
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Presentation order will be determined by random draw |
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18:30-21:00 |
Opening Ceremony / Banquet, (Grand Hyatt) |
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Introduction of all teams |
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Opening Remarks by Xiang Bing, Cheung Kong GSB Dean |
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Remarks by Tsingtao Beer Representative |
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Remarks by Jennifer Kwong, Crown Imports |
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20:30 |
Announcement of School Team winners |
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Announcement of Mixed Teams
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Release of Case B, beginning of Mixed Teams phase (~12 hours)
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Saturday, January 5
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8:00-9:00 |
Light Breakfast, Hyatt |
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9:00 |
Deadline for all presentation materials, first round mixed teams |
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9:00-11:30 |
First Round Mixed Teams |
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12:00-13:00 |
Judges Tally Scores / Lunch, South Beauty |
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13:30 |
Announcement of First Round Mixed Team Winners |
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13:30-15:30 |
Final Rounds |
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School Team Final Presentations |
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Mixed Team Final Presentations |
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15:30 |
Awards Ceremony / Closing Remarks |
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16:00 |
Possible CCTV program at TV studio |
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21:00 |
Tentative Mixer for all participants and audience |
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Venue
The case competition will be held at The Grand Hyatt Beijing, a five star hotel
in the center of the city. It is a 10 minute walk from Tiananmen Square and the
Forbidden City and a two minute walk to Cheung Kong GSB's Beijing campus.
January 4
Team Registration: Drawing Room 2 Foyer, Grand Hyatt
Team Presentation: Drawing Room 2 & Drawing Room 4, Grand Hyatt
Opening Ceremony: The Residence Room 3, Grand Hyatt
January 5
First Round Presentation: Drawing Room 2 & Drawing Room 4, Grand Hyatt
Final Round Presentation: Grand Ballroom 2, Grand Hyatt
Time
January 4-5, 2008
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