"The Effects of the Dimensions of Technology Readiness on Technology Acceptance: An Empirical Analysis", with S. Y. Lam and A. Parasuraman, Journal of Interactive Marketing, 2008, Vol 22.
"Price Competition with reduced consumer switching costs: The case of "Wireless Number Portability" in the Cellular Phone Industry" with Mengze Shi and Byong Duk Rhee, Management Science, 2006, Vol 52(1), pp. 27-38.
"Product Development Strategies for Established Market Pioneers, Early Followers, and Late Entrants," with W. T. Robinson, Strategic Management Journal, 2002, Vol 23(9), pp 855-866.
"Promotions and Pattern of Grocery Shopping Time," with C. F. Chung and E. T. Cremers, 2001, Journal of Applied Statistics, 28, 801-819.
"The Decomposition of Promotional Response: An Empirical Generalization," with D. Bell and V. Padmanabhan, 1999, Marketing Science, 18:4, 504-526.
"Heterogeneity and Bayesian Methods in Choice Modeling" with M. Wedel, W. Kamakura, N. Arora, A. Bemmaor, T. Elrod, R. Johnson, P. Lenk, S. Neslin, C. Poulsen, 1999, Marketing Letters, 10:3, 219-232.
"Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity," with S. Chib and C. Narasimhan, 1999, Journal of Econometrics, 89:223-248.
“Perspective on Multiple-Category Choice," with G. Russell, D. Bell, A. Bodapati, C. Brown, G. Gaeth, P. Manchanda and S. Gupta, 1997, Marketing Letters, 8:3, 297-306.
"A Cross-Category Analysis of Space Allocation, Product Variety and Retail Margins," with R. Wilcox, 1997, Marketing Letters, 8:2, 183-192.
"Are Sutton's Predictions Robust?: Empirical Insights Into Advertising, R&D, and Concentration," with W. Robinson,1996, Journal of Industrial Economics, 44 (December), 389-408.
"Competing Coupon Promotions and Category Sales," 1995, Marketing Science, 14:1, 105-122.
"Discrete/Continuous Models of Consumer Demand With Binding Non-Negativity Constraints," with L.F. Lee, 1992, Journal of Econometrics, 54, 79-93.
"A Simultaneous Approach to the Whether, What and How Much to Buy Questions," 1991,Marketing Science, 10:4, 297-315.
"Transportation Costs in International Trade Theory: A Comparison With the Analysis of Nontraded Goods - A Note," with C.C. Mai, 1983, Quarterly Journal of Economics, 2 (May), 349-352.